Case Study

Berrybenka builds unified customer experiences using advanced segmentation for contextualized onsite product engagement

Berrybenka builds unified customer experiences using advanced segmentation for contextualized onsite product engagement

Pages 12 Pages

Berrybenka builds unified customer experiences using advanced segmentation for contextualized onsite product engagement About Berrybenka Berrybenka is one of the first and largest fashion eCommerce in Indonesia, through its three main platforms: Berrybenka.com (selling friendly-fashion products for women and men), Hijabenka.com (selling fashionable Muslim apparel). Founded in 2012, the company has been embarking into the path of omnichannel retailing through the presence of its offline stores available across big cities in Indonesia, such as Jakarta, Medan, Bandung, Surabaya, Balikpapan, Bali, Makassar, and Manado. Berrybenka is focused on bringing a fun, easy, and reliable online shopping experience to customers with new arrivals and special offers every day, along with

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