A state government with over 30,000 employees conducted its first full-positive enrollment in nearly a decade, requiring all staff to actively select benefits or lose coverage. With rising contributions on some plans and limited HR resources, the state partnered with Businessolver to implement integrated decision support and customized communications. The tool guided employees based on financial, health, and risk factors, helping them make better-informed choices. Results showed increased engagement, with HDHP enrollment up 11% and PPO enrollment down 30%, while calls to HR dropped significantly. Aggregate data also revealed valuable insights for future plan design.

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