Beggs Tire & Wheel ditched ad spend and still outshines the competition. Beggs Tire & Wheel is a family-owned business that doesn’t have the benefit of large advertising budgets that corporate-backed franchises might have. It has to be strategic and make every single marketing and advertising dollar stretch as far as possible. That’s one of the reasons that online reviews were so intriguing to Charles Vickery, Manager at Beggs Tire & Wheel. He realized that most consumers were using online reviews to help them find and choose which tire store to frequent. But the number of reviews the business had collected didn’t accurately reflect how successful it had been over the years. “Before implementing Podium, I think we only had collected 20 reviews over the entire time we’ve been in business,”

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