How NewRoads Automotive Group learned to ignore the vocal minority. Negative reviews are just a fact of life for any business. The key is to respond thoughtfully to negative reviews when you get them, but more importantly, make sure the voice of your happy customers far outweighs the voice of your unhappy customers. Anthony Gilpin, Director of Digital Operations at NewRoads Auto Group understands this concept very well. That’s why he’s placed an emphasis on building up the Group’s online reputation on Google, Facebook, and DealerRater. “Reviews are like anything in life,” said Gilpin. “You can make 99.5 percent of customers happy. It’s just that .5 percent is always going to yell the loudest. That’s why it’s important to collect reviews from all of your customers, so the happy ones drown o

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