Case Study

Before, we only updated our products on the website 4 times a year, now we can do it on a daily basis, so the website is really up-to-date!

Before, we only updated our products on the website 4 times a year, now we can do it on a daily basis, so the website is really up-to-date!

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www.akeneo.com Project Summary Issues: Key Figures: • No product database, everything was managed via the ERP or spreadsheets • Incomplete product information • Every product had to be manually created, managed, and updated on multiple websites DEVENTRADE BV is a Dutch family-owned manufacturing business that was founded back in 1985. Over the last three decades, DEVENTRADE has grown to become one of the leading sports companies in the Benelux. Their growth has lead to a large presence in sports specialty stores throughout Holland, with numerous brands in over 700 locations worldwide. Multichannel management simplified Website updated regularly Increased efficiency www.deventrade.com CUSTOMER STORY Patrick Dijkhof Content marketer and responsible for the PIM system Befo

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