Case Study
After installing the PIM system, our conversion rate multiplied by 4.
GSM55 is among the leading French on-line retailers of accessories for mobiles and tablets. Created in 2008, the site offers its users a broad range of carefully selected products. New items from many different brands are added every week to the 200,000 items already in stock. CUSTOMER STORY Raphaël Seroussi CEO of GSM55 Project Summary 50% increase in productivity Better quality of product data Conversion rate multiplied by 4 www.gsm55.com www.akeneo.com After installing the PIM system, our conversion rate multiplied by 4. Number of users: 15 people Number of items: 7,500 Data sources: humans, suppliers Distribution channels: website and market- places Duration of the project: 3 months Issues: Key Figures: • Grouping all the information together in the same place • Avoiding