Before A/B tests required high developer intervention Less agile with experiments After Product managers can run A/B tests More data-driven and agile About SmugMug SmugMug, Inc. is the largest, most comprehensive photo management platform in the world, serving millions of photographers and billions of photographs. It provides photographers a safe, easy, and convenient way to protect, share, showcase, and even sell their photographs. In 2018, SmugMug acquired Flickr, a thriving global photography-centric community, from Yahoo, Inc. Challenge SmugMug is a subscription-based service, and its revenue is based on the number of people who convert from a free trial to a subscription plan. In order to improve its subscription rate, the site constantly experiments with different trial offers, site

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