Before Slower releases After Ship features faster Reduce risk About AppDirect AppDirect is the leading cloud service marketplace and management company at the forefront of powering the global cloud economy. The global network of AppDirect-powered marketplaces allows businesses to find, buy, and manage the best applications the cloud has to offer. Challenge Before LaunchDarkly, feature flagging at AppDirect was simple. Unfortunately, they weren't able to target individual users easily, the risk involved was pretty high. Also, engineering would sometimes push back on flag requests because they didn't want to introduce technical debt in their code. While the company was well aware of—and interested in—reaping the benefits of a feature management solution like Facebook's GateKeeper, they never

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