Case study: Beef ‘O’ Brady’s Family Sport Restaurant Locations: Lake Jackson, Texas and Pearland, Texas CS_BOB_2015 From day one, Beef ‘O’ Brady’s franchise has been the place to go for friends and family to enjoy great food and entertainment. The restaurants feature TVs and satellite dishes for patrons to relax and enjoy a wide array of sports and special events programming. In 2012, franchisee Jason Chavez was preparing to open his first Beef ‘O’ Brady’s location in Lake Jackson, Texas. He had a clear idea about how to enhance his customers’ overall dining experience and was determined to take sports viewing to the next level. Jason pictured a sports and entertainment theme that would allow patrons to see at least four different displays (with a minimum of six channels) from

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