Beacon Data Today’s market leaders structure their data and invest in machine intelligence to gain a tremendous advantage. However, businesses with fragmented or underused data can’t apply this breakthrough technology, a real shame in an age when data is so readily available. At Beacon Data, we believe your data is like un-mined gold in land you already own. When mined, companies can confidently answer critical questions - like who will be their top customers this year, that will or won’t buy again, and who is most likely to churn. Summary Gym membership attrition is a significant problem, and can be as high as 45% according to one large gym network, and according to industry reports it costs nine times as much to acquire a new member as it does

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