BCHANNELS CASE STUDY | PAGE 1 Business Challenges - Defining successful leadership - Creating new leadership framework that fits growth plans - Developing future leaders Company Profile bChannels is a specialist in the design and management of indirect routes to the partner market for global technology companies – it researches and supports suppliers on how to find and reach their customers. Established in 2004 in Oxford, the company has expanded quickly and now has a global presence. bChannels started as a small consultancy of four people and has grown into a global business of 130 employees, with offices in the UK, the US, Malaysia, and Australia. The company has enjoyed significant growth and has an ambitious five-year global expansion plan. To meet its targets, i

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