BBVA leverages Domo’s BI and analytics platform to enhance customer experience through data democratization and a unified KPI framework. By providing employees across 25+ countries access to real-time data, BBVA empowers teams to make data-driven decisions that enhance customer satisfaction and engagement. The platform supports measuring digital banking interactions and Net Promoter Scores (NPS), enabling BBVA to refine services across different regions. Domo’s visual and customizable tools streamline data access, ensuring teams can collaborate and quickly adapt to evolving customer needs, driving global improvements in service delivery.

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