BBVA Bancomer commits to Gamelearn's videogames to improve staff negotiation skills BBVA Bancomer Case Study BBVA Bancomer: a great training ecosystem for every generation BBVA Bancomer is Mexico's largest bank with over 20% of the market and nearly 20 million clients. In a context of increasing competition and ever-emerging technologies (online banking, big data or fintech), the company has committed to innovation and talent to remain the market leader. To do so, BBVA Bancomer's human resources department has given its all to create a training ecosystem capable of integrating all format types and reaching every generation in the company. The goal was to get a quality multichannel and multidisciplinary platform that would be attractive to employees with ages ranging from 18 to 65

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