Basic American Foods: Making Customer Loyalty a Company Staple
Basic American Foods: Making Customer Loyalty a Company Staple
3 PagesBasic American Foods Case Study © CustomerGauge / Directness 2012 - 190612 7/2012 Case Study: Basic American Foods Basic American Foods (BAF) was founded in 1933 by brothers Jack and Bill Hume in a modest dehydration plant using a technology later adapted for potatoes. Regarding his business, Jack Hume said, “I wanted to have a company that made the best product possible and would become a leader in its field through innovation. In
