Building Brand Awareness Marketing Campaign Fostering Relationship Media Campaign THE CLIENT INDUSTRY OVERVIEW BASF SE is a German international conglom- erate specialising in the manufacture of chemical products and their derivatives. The company conducts its operations through six business segments, including Chemicals, Plastics, Performance Products, Functional Solutions, Agricultural Solutions, and Oil and Gas. In total, BASF comprises subsidiar- ies and joint ventures in more than 80 coun- tries and has operations in Europe, Asia, As of 2018, the global chemical industry has substantially outperformed the world equity market over the past year and a half, reporting an annual growth rate of 24 percent, a fth higher than the world market. The chemical industry’s products

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