CASE STUDY THE CLIENT Established in 2015 by four visionaries from Sony Mobile, Kronaby, formerly part of Anima and now part of the Spanish-owned Festina Group, is a Swedish watchmaker and a pioneer in the global rise of the hybrid smart watch. Combining the aesthetic and nesse of traditional quartz-powered time- pieces with the cutting edge of technol- ogies such as Bluetooth, GPS, and more, Kronaby has taken the watch industry by storm, embracing digital innovation without compromising on classic, timeless design language. Its range currently consists of 50 men’s and 9 women’s watches across its Sekel, Apex, Nord and Carat lines. When paired with a smartphone, Kronaby watches oer a unique set of features – including tness monitoring, motion tracking, and even a camera

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