BASF today allows employees worldwide – from trainees and the laboratory technicians to executives – to have a glance at the bigger picture of their own location on innovations, products and achievements of the company they work for. Through this channel BASF also targets external groups such as candidates, customers, partners and other visitors. The display kiosks are positioned in prominent locations on company premises, such as entrance gates, receptions and visitors’ centers. BASF today gives not only co-workers, but also visitors, customers and business partners a real insight in the activities and achievements of the chemical company. Early adapter still going strong BASF introduced the corporate news channel in September 2006. To date the signage network supports

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