Taboola Native Ads helped Barceló Hotel Group and Jakala Iberia cut cost per new qualified user by 91% and boost high-quality clicks, driving a stronger path to conversion. By launching native ads across Taboola’s extensive network, they attracted users with engaging content before guiding them to the e-commerce experience, achieving lower CPCs and higher engagement than other channels. The approach also delivered longer average session durations in Spain, evidencing deeper user engagement. This case demonstrates Taboola’s ability to seamlessly blend content strategy with native ad placements to improve efficiency, engagement, and conversion outcomes.

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