Case Study
Bank Drives to Success by Steering Clear of Car Dealer Cash Incentives
Bank Drives to Success by Steering Clear of Car Dealer Cash Incentives Competition is fierce among banks in the auto-lending arena. At any given car dealership, a finance manager might assign a loan to at least 10 different financial institutions and, in some cases, as many as 30. Interest rates appear to be the greatest driving force in this decision. Yet, other influences also come into play in a finance manager’s choice to assign a lo