Long-Standing Firm Finds Fountain of New Opportunity in Loyalty Program In a business that dates back almost to Lincoln’s presidency, it would be easy to take longevity for granted. After all, if the company could sustain itself over 135 years in a mostly commodity business, why worry about further cultivating customer relationships? Well, don’t think for a second that this Midwestern-based distributor was complacent, even considering its

Join for free to read