BAN.DO Ban.do is a women’s fashion and lifestyle brand based in Los Angeles, California. The company sells clothing, accessories, and a range of everyday-living products. Ban.do primarily serves a younger, digitally-savvy demographic that does most of its shopping online. As a result, Ban.do needed a PPC agency that could effectively target those customers on all channels, including Google Shopping, Search, Display and Youtube. GOALS RESULTS Ban.do’s aimed to maximize its prior advertising budget through more advanced targeting and campaign settings. Central to this goal was driving higher quality traffic to its site, increasing its conversion figures, and cutting its cost-per-click (CPC). During the first year of partnering with Logical Position, Ban.do saw an 84% increase in

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