Case Study
Banca dello Stato del Cantone Ticino | Implementing the sales strategy “FocusVendita 2014 – Vincere insieme!”
Banca dello Stato del Cantone Ticino | Implementing the sales strategy “FocusVendita 2014 – Vincere insieme!”
| 65 | | Retail/Corporate Sales Banca dello Stato del Cantone Ticino | Implementing the sales strategy “FocusVendita 2014 – Vincere insieme!” Background and project assignment In 2009 zeb/ supported Banca dello Stato del Cantone Ticino (BancaStato), the state bank of the Canton of Ticino, with total assets of CHF 8.4 billion and around 455 employees, in developing its new corporate strategy “Focus 2014”. This included the sales strategy “FocusV