Case Study
DZ PRIVATBANK | Private banking market initiative – strategy confirmed by pilot tests
| 57 | DZ PRIVATBANK | Private banking market initiative – strategy confirmed by pilot tests With a common subsidiary market presence operating under the “VR- PrivateBanking” service brand, the Genossenschaftliche FinanzGruppe (GFG, Cooperative Financial Group) aims at increasing its market share in the affluent customer segment in Germany. DZ PRIVATBANK (DZPB) supports this goal by cooperating with VR cooperative banks in order to provide high