Case Study

BackBeat Media Reaches Global Audiences Faster

BackBeat Media Reaches Global Audiences Faster

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Company Overview BackBeat Media is an interactive advertising and web publishing com- pany founded in 1999 by Dave Hamilton and Greg Snyder. BackBeat Media’s site and podcast offerings cater to passionate, Apple-focused communities, and BBM’s goal for advertisers is to provide them with long-term returns of targeting and branding to this valuable audience. Podcasts have become a large (and still growing) percentage of Back- Beat Media’s busin

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