Ayehu saves time, budget and increases conversion rates with ZoomInfo. The Challenge With such a rapidly changing security landscape, every second counts for Ayehu. Whether prospecting, segmenting, or finalizing deals, time is quite literally money for the tech company. But with the incomplete or out-of-date market data Ayehu was relying upon, it was stuck using inefficient prospecting methods and wasting marketing resources on incorrectly segmented leads. Ayehu was manually researching accounts, attempting to build its own organizational charts from scratch, and making guesses at potential client pain points. With a high- performance product offering, Ayehu needed data that could keep up with – and grow – its business. THE RESUL TS Increase in conversion rates 200% Growth Stor

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