A Strong Case: Avvo Delivers Big Data Marketing Insights to Lawyers “Informatica helps us remain ahead of the curve, giving us the tools we need to help attorneys stay on top of their game.” Sarbendu Mandal Manager, Big Data Engineering Avvo Goals Solution Results Deliver real-time ad performance and web services data to sales and marketing teams for immediate follow up Informatica Big Data Management enables Avvo to deliver data rapidly Increased revenue by quickly capturing and acting on additional leads Seize opportunities to offer enhanced marketing services to existing lawyer clients and prospects With Informatica BDM, Avvo can capture more timely insights into customer interests to drive more informed business decisions Delivering data on an hourly, versus daily, basis to

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