Case study: Avon boosts message association and purchase intent July 30, 2018 Avon partnered with Hu?Post to create a beauty industry web series produced by women, for women. The leading beauty company's campaign objectives were to increase brand favorability, di?erentiate themselves in a crowded market and to drive purchase intent in Brazil. Through their "Beauty Un?ltered" campaign, Avon wanted to change how the world talks about beauty and celebrate how everyone is beautiful in their own way. Harnessing Oath's unique data, content and editorial formats on Hu?Post and MSN, consumer engagement rose dramatically along with purchase intent. Campaign results: 38% (5x benchmark) lift in message association 123% (14x higher than benchmark) lift in purchase intent The Avon "Beauty Un?ltered" ca

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