AVI-SPL enables an Account-Based Marketing strategy and drives collaboration forward with ZoomInfo. The Challenge Collaboration is driving the world forward, and A VI-SPL makes those connections possible. Wanting to meet the workplace transformation needs of current and prospective global enterprise customers, A VI-SPL found it essential to strengthen its market intelligence data to enable the company’s sales team to grow prospect lists, segment territories, and deepen portfolios. Looking to enhance the organization’s ability to enact an effective account-based marketing (ABM) strategy, AVI-SPL needed to implement more reliable organizational charts and boost contact information accuracy, including automation of updating job titles. Without bolstering this key data, the compa

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