KEY HIGHLIGHTS CHALLENGE Although Austrade is experienced in running successful trade missions, AWIC presented a new set of challenges due to the size and complexity of the event. With a focus on enhancing the user experience and creating new efficient processes that could be applied to other events, the prioritised areas for improvement included: streamlining the registration process, communicating with delegates more efficiently, and managing sessions, programs and attendance. With only three months to implement, Austrade established a multidisciplinary team to deliver a service for AWIC that was simpler, clearer and faster for both the coordinating staff and the delegates at the event, says Nils van Boxsel, Austrade’s CIO. He adds: “Whether it was consultation, con

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