EventsAir’s 2025 industry report reveals in-person events remain essential, but hybrid and virtual formats are expanding access. Top challenges include budget constraints (63.5%), attendee engagement (42.7%), and sponsorship acquisition. Event success hinges on content quality, logistics, technology, and networking. AI, automation, and sustainability are driving innovation, while 79.3% use event management software to streamline operations. As the industry evolves, event professionals must balance cost, engagement, and tech integration to deliver impactful experiences in a digital-first world.

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