Among North American vehicle dealerships this automotive retailer is a recognized leader and has attained this position through its focus on forming long-term relationships with clients and giving back to the local community. Protecting Customers’ PII The company has been able to leverage technology to efficiently and effectively engage with customers; enabling them to feel part of the corporate ‘family’ no matter which location they are visiting. Personally identifiable information (PII)—subject to being secured in compliance with the Payment Card Industry Data Security Standard (PCI DSS)—as well as half a million emails a day comprise a large majority of the digital assets that it leverages and protects to help customers feel cared for. The firm’s director of information technolo

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