Case Study
Developing Media Relationships For Long-Term Exposure
When Zepol called upon Snow Communications to launch its public relations program, we developed a strategy for immediate results and long-term success. Using Zepol’s access to trade data across industries, Snow helped introduce the company to key trade journalists that have a continued need for such data. The result is several recurring “expert source” opportunities that continue to provide valuable exposure for Zepol. Zepol Corporation