The Challenge Heilan Home is located in Xinqiao, Jiangyin, Jiangsu Province in China. As a major clothing company, it focuses on managing brands, producing and distributing high-end woolens, suits and business clothes under four key brands – Heilan Home, Eichitoo, Bettsale and Sancanal – creating its distinctive brand “Heilan Home - Men’s Closet”. Driving Business Transformation Operating under a brand and platform model, Heilan Home retains responsibility for product development, brand management, supply chain activities and sales network management, while outsourcing clothing manufacture and shipping. Heilan Home operates a growing network of chain stores. This enables the business to unify and manage store presentation, supply chain and service standards, with fra

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