Austrian National Tourist Board Uses Adform’s DCO to Boost Domestic Tourism in the Face of COVID-19
Austrian National Tourist Board Uses Adform’s DCO to Boost Domestic Tourism in the Face of COVID-19
1 PagesWhy Adform: The Austrian National Tourist Board was drawn to Adform’s full suite of integrated products (DSP, DMP, and Ad Server) as they could easily access and activate data as soon as it was available. Adform’s high-quality training and easy-to-use HMTL 5 Studio, meant that the Austrian National Tourist Board could create dynamic banners independently without the need of third parties. Challenges: To react to the global COVID-19 crisis and to encourage domestic tourism, the Nation- al Austrian Tourist Board needed to aggregate all the companies they represented, including trav- el agencies, hotels, and entertainment, and create a campaign that operated across multiple digital channels. For the creation of their ‘summer seasonal campaign,’ the NTA also needed to find a way to mana
