Case Study
Australian Air Force Mailed Job Applications That Had to Be Built
AUSTRALIAN AIR FORCE MAILED JOB APPLICATIONS THAT HAD TO BE BUILT2 When the Australian Air Force wanted to recruit THE most skilled radio technicians, they wanted to ensure they found the most dedicated and worthy candidates and make sure they would apply. 2 BACKGROUND3 Engineering students were mailed a cardboard DM pack with everything they needed to build a fully functioning radio. Except one thing: instructions. The message on the box si