Auntie Anne’s Closes The Loop On Mobile Advertising With Point-Of-Sale Redemption Tracking
Auntie Anne’s Closes The Loop On Mobile Advertising With Point-Of-Sale Redemption Tracking
1 Pages“One of the primary bene?ts of the partnership is to track an o er from the onset to point of purchase. Not only can we measure how e ective individual o ers are, but we can analyze the performance of individual display units. Being able to have a program that can reward new and loyal customers with o ers that they want and will redeem, is an extreme bene?t to both the consumer and Auntie Anne’s.” - Heather Neary | CMO at Auntie Anne’s Aunti
