“The campaign exceeded our expectations. Clearly Apple Passbook users love a great deal as much as they love their technology! Eagle Eye’s platform gave us the real-time data and secure redemption we needed to control the oer with con?dence, while Millennial Media’s platform hit the right users." – Helen Worrall | Senior Advertising and Communications Manager – Mitchells & Butlers Harvester Leverages Apple Passbook Functionality to Oer Inn

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