Case Study

Auction.com scales one-to-one communications to deliver an ultra-personalized real estate buying experience

Auction.com scales one-to-one communications to deliver an ultra-personalized real estate buying experience

Pages 2 Pages

With its intelligent, data-driven approach, Auction.com provides 2 million real estate buyers, sellers, and brokers with personalized recommendations from a constantly changing inventory of 10,000+ properties. Objectives THE MARKETING NATION SUCCESS SERIES One-to-one communications with personalized recommendations have increased revenue per email click by 700%. That’s huge.” Julia Linker Director of CRM Auction.com 2X Click-through rate

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