ATYPICAL DIGITAL - Time spent pulling reports reduced from 50% to 20% per resource.
ATYPICAL DIGITAL - Time spent pulling reports reduced from 50% to 20% per resource.
5 PagesCASE STUDY: ATYPICAL DIGITAL Time spent pulling reports reduced from 50% to 20% per resource. CHALLENGE outdated tools were a waste of time Last October Atypical Digital noticed their Paid Media team members were spending up to 50% of their time each month pulling data for client reports. The problem with managing multiple accounts is that it takes a lot of time to access data from disparate sources, which takes away from time that could be spent focused on optimization for performance. Making the issue worse, the platforms they once leveraged for bid optimization (Marin & Kenshoo), were going unused because of lengthy setup requirements. In most cases they were being underutilized as a data export tool. These tools were designed to make bidding and optimization easier, but as platforms li
