ATTRACTIONS MARKETING CASE STUDY: THE SNOW CENTRE (LONDON’S CLOSEST INDOOR REAL SNOW SLOPE)CASE STUDY OVERVIEW The Snow Centre, UK’s most profitable indoor real snow centre, opened its doors in 2009 and has used technology to their full advantage since. Since opening, the centre has experienced growth in sales and visitor numbers every year, now reaching over 200,000 slope users and over 400,000 total visitors per year. With 15,000 square

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