Case Study

Atlantic Capital Bank

Atlantic Capital Bank

Atlantic Capital Bank is a $2.8 Billion (as of 9/30/2018) commercial bank headquartered in Atlanta, Georgia. Their 13 corporate bankers, each with 15 to 20 years of experience, target companies with annual revenues between $10 Million and $25 Million. Bank Profile Atlantic Capital’s objective of growing their banking clientele through traditional media, including radio ads and newspaper coverage, had created brand consciousness in their immediate market, but did not produce measurable results for new client acquisition or return on investment using these methods. Their community outreach efforts at local functions, though successful, were limited by the size and frequency of events. Their own internal efforts at cold calling were unsuccessful and very time consuming. Mar

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