Texas Capital Bank Texas Capital Bank, founded by Texas banking icon Joseph M. (Jody) Grant, launched in December 1998 with an initial capitalization of $80 million and at the time was believed to be the largest start-up bank in U.S. history. Even with a solid roster of high-profile clients and exceptional customer service, Texas Capital Bank and its executives were not receiving the brand awareness or level of media coverage needed to position them as a leader within the banking community. Working closely with the bank’s Dallas headquarters and leaders within their key markets, Cooksey Communications developed and implemented a strategic comprehensive media relations and marketing program to generate media coverage, build public awareness about the bank and position Texas Capital

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