Customer Lifecycle Management Best practice use case guide to leverage data with AI for payment and credit card issuers ADVANCED DATA INTELLIGENCE #acquisition #activation #EMOB #monetization #retention #data #prediction models #analytics #nextbestaction #AI #machinelearning #personalization #retention #revolver #loyalty Customer lifecycle management for credit card issuers Winning the customer interface EXECUTIVE SUMMARY Credit card issuers are facing major challenges due to the changing financial services ecosystem and data protection and privacy regulation. Owning payment means owning the customer interface. Issuing credit cards is a growing business area for banks: the card, as a form of payment, is an anchor product that provides ongoing customer touchpoints. It is strat

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