Association Case Study Asset Allocation for Long T erm Reserves Case Study Organization: Description A dynamic, member-based global association of researchers, corporate manufacturers and retailers Headquarters Alexandria, VA Mission Advance the growth of its industry through conferences, research and government advocacy Year Founded 1940 Governance and Programming • Includes seven distinct programmatic divisions • Two major trade shows annually • One industry executive summit annually Annual Budget $12 million Reserves $15 million Public Awareness Multiple awareness campaigns generated a record 1.8 billion media impressions in 2017 The Challenge During the summer of 2012, the organization remained hesitant to take equity market risk in the aftermath of the subprime meltdown. While th

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