Case Study

A Restaurant for All Taste Buds

A Restaurant for All Taste Buds

Pages 2 Pages

Case Study: A Restaurant for All T aste Buds Company Overview: The Cowfish Sushi Burger Bar’s Story: Alan Springate and Marcus Hall wanted to open a restaurant that was unique in not only the food it serves, but in the atmosphere it provides, as well. The two owned eeZ Fusion Sushi in Huntersville, North Carolina. Alan also owned another high end burger concept in Charlotte. The decision was made to merge his burger concept with their sushi concept and The Cowfish was born. The Cowfish incorporates both ideas: fresh sushi and gourmet burgers. Springate and Hall already had quality sushi figured out, as the eeZ location had been successfully running for five years. When it came to adding burgers into the mix, they were determined to keep the same quality of product, which meant us

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