Associated Bank Sees Measurable Results with Holistic VoC Program
Associated Bank Sees Measurable Results with Holistic VoC Program
2 PagesMARITZ CX.COM CASE STUDY Associated Bank Associated Bank Sees Measurable Results with Holistic VoC Program OVERVIEW Headquartered in Green Bay, Wisconsin, Associated Bank is a leading Midwest banking franchise, offering a full range of financial products and services from over 200 banking locations; serving more than 100 communities throughout Wisconsin, Illinois and Minnesota. Personal service is their guiding principle, from providing products that meet and exceed individual customer needs, to doing the “little things” that make each customer’s experience a special one. CHALLENGE — THE NEED TO ADDRESS VOC MEASUREMENT GAPS & INCONSISTENCIES The Associated Bank Customer Experience (CX) team and leader, Irene Hogan, had a strong desire to transform their existing Voice of Custom
