Assessment of consumer pain points in the mobile purchase journey Key resource for product planning and partnership strategies Business Impact Client Fortune 50 technology company Industry Information Technology CASE STUDY www.course5i.com Business Challenges Mobiles/smartphones are a commodity today with multiple brands – both global and local – selling around 25,000 new models in the market at all perceivable price-points. While original equipment manufacturer (OEM), such as Apple sell devices in the millions with minimal eort, it is a herculean task for other OEMs to get a buyer to select their device – unless dierentiation is shown to the buyer that is peerless and value that is unparalleled. In order to develop a unique customer experience that included the device and accom

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