Case Study

ASAE ANNUAL

ASAE ANNUAL

Pages 6 Pages

ASAE Annual Energizes Crowds and Fosters Organic Networking ASAE ANNUAL Energizes Crowds and Fosters Organic Networking DoubleDutch Posts a Big Win for the Largest Annual Association Event ASAE is the American Society of Association Executives—think of it as the association of associations—and their once-a-year event is the ASAE Annual Meeting & Exposition, the super bowl of the association space. So when Reggie Henry, the Chief Information Officer for ASAE, and his team needed an industry- leading Live Engagement Event App to transform passive attendees into active participants, they chose DoubleDutch. "DoubleDutch is much different than most of the event apps out there, which are focused on logistics. This is focused on people and the experience, which is just different. That’s why we ch

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