Arthur D. Little supported a leading packaging company in building group-wide strategic marketing capabilities to enable the organization to realize growth opportunities and achieve growth excellence Challenge Our client wanted to launch a growth-accelerator initiative to speed up organic growth. The aim was to build group-wide, end-to-end strategic marketing capabilities to enable the organization to find growth opportunities (“where to play”), develop segment-specific value propositions and product/innovation roadmaps (“how to play”), and execute through a targeted and impactful go-to- market strategy and implementation roadmap. Approach We developed a growth-accelerator toolbox including 12 modules (e.g., market segmentation, technology scan, value proposition, product roadmap, business

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