Case Study
Artful Influencer Program Brings Kraft $1,366,611 in Media Value
Artful In?uencer Program Brings Kraft $1,366,611 in Media Value An In?uencer Marketing Success StoryTraditional content methods cost too much for too little impact. For generations, Kraft foods have been beloved and familiar ?xtures in America’s kitchens. In fact, 98% of all households in North America have at least one Kraft product in their refrigerators and cabinets. But as this food giant planned for growth in the 21st century, it needed